Mark Carter’s photography reflects his personality and history; at ease with any kind of person and in any kind of environment, the more elemental the better. As a scuba diver of 20 years Mark is at home underwater, and takes his camera with him. As a keen snowboarder Mark’s respect for the grandeur of the mountains is evidenced in his epic landscape shots and the lengths he goes to get them. As a former Director of Stills Photography at one of New Zealand’s leading ad agencies, Mark knows how to pull together the perfect team of professionals to achieve the right alchemy to make the shoot run smooth; the results speak for themselves. Mark’s home is behind the camera, anywhere.
“I love to be out in the field, capturing the magic”
Mark’s extensive experience in the studio and on location provides technical savvy and knowledge of state of the art equipment. When a job requires a larger team, Mark can utilise his established connections with equally experienced producers and other professionals. He is known as a great collaborator, working easily with other’s expertise and input to produce the desired outcome. Mark knows how to think creatively and practically to make the shoot and the shots the best they can be.
Mark has over 12 years industry experience, is the recipient of multiple photography awards and has worked on many campaigns for local and international clients. His ad agency work offered invaluable insight into all aspects of the advertising process and the satisfaction of seeing a project through from conception to creation.
Mark excels at conceptual advertising and outdoor adventure lifestyle imagery. His work is rich with mood and texture, bringing out the extraordinary in the ordinary, often with a playful touch of humour.
Mark lives with his family in the wild Waitakere ranges in Auckland, New Zealand. When he’s not out in the elements or in the studio, he can be found making a mean coffee to help him match the energy of his two young boys.